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The writing is on the wall for the traditional mobile service business model. Revenues from voice services, the industry’s “bread and butter” for decades, comprise a smaller percentage of the total each year. Data traffic continues to explode, taxing networks without fully offsetting losses on the voice side.
Also, the ability of mobile operators to capitalize on the rising popularity of smartphones, tablets, video, and Rich Communications Services (RCS) is compromised by “over the top” providers. OTT players piggy-back VoIP, messaging, chat, and location services on top of operators’ networks, often for free.
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