MIT Technology Review: Innovation Will Fuel e-Mobility Adoption


The e-mobility revolution is in high gear. Automakers are promising to launch dozens of electric models over the next decade.. In August 2021, U.S. President Joe Biden set a target for 50% of new car sales to be electric vehicles (EVs) by 2030. And electric car registrations in Europe increased from 3.5% in 2019 to almost 18% in 2021, according to the European Environment Agency.

Policy changes are driving the increasing popularity of e-mobility—the use of electric vehicles, such as cars, trucks, and buses, that obtain energy from a power grid. New policies include California’s Advanced Clean Trucks (ACT) regulation, which requires manufacturers to sell increasing percentages of zero-emission heavy-duty trucks.

Evolving consumer demands are also helping e-mobility gain mainstream traction. In fact, automotive consulting firm AutoPacific reports that consumer demand in the U.S. increased to 5.6% of total light vehicle sales in 2022. This number was 3.3% in 2021. One reason for this uptick is that consumers are looking for eco-friendly alternatives to traditional transportation vehicles, which contribute approximately one-quarter of all energy-related carbon dioxide emissions to the atmosphere.


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