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The Guide to Winning at Digital Transformation


Today, being connected to websites and digital services is so embedded in our lives that we no longer consider it a phenomenon.


We have become co-designers and users of the exhilarating digital reality. However, digital transformation has another face - intricate and often painful business changes within organizations.


Generation C Takes Over


A new generation has seen its dawn and it has been given the nickname of “Generation C” (C stands for Connected). People whose adolescence and youth took place in a completely digitized world have reached maturity. The only reality known to them consists of the internet, smartphones, and social media.


Consumerism and the work patterns of us all are heavily influenced by Generation C’s knowledge of the latest technologies, communication via mobile devices, and their level of immersion in the network of family, friends and business contacts.


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