Column Control DTX

Traffic, Trade, and Timing


What Will You Learn:

  • The imperative.
  • Reasons for peaks.
  • What happens when a website gets more traffic than it can handle?
  • Mitigating the risk – and maximizing the opportunity


The Imperative


Most businesses consider more web traffic to be a good thing. It’s a measure of success. Of visibility. It means they’re being found on search engines, that their marketing campaigns are working.


It is, then, easy to become so focused on the goal that you become blind to the risk. Too much traffic can also be a problem, and website outages can be highly costly in terms of both revenue and reputation.


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Column Control DTX