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The Ultimate eCommerce Testing Playbook


No industry is arguably more aware of the critical importance of delivering a consistent, high-quality customer experience than the retail sector.

Whether it’s a self-checkout point-of-sale system in a brick-and-mortar location, a mobile scanner on the storeroom floor or an eCommerce presence across multiple digital channels, customers expect retail technology to provide the right experience at every interaction. Should companies fail to deliver on these expectations, the average customer won’t hesitate to cast their vote with their feet — 61% of consumers in the US and UK admit that they have ceased doing business with brands that failed to provide an engaging customer experience [1].


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