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Delivering a Seamless Omnichannel Experience with Test Automation


Test Automation for Omnichannel Shopping


It’s challenging for retailers to adapt to constant change and quickly connect back-end operations, online experiences, and in-store transactions to meet customer expectations.


Retailers are implementing user-centric test automation to overcome these challenges and deliver a frictionless omnichannel experience wherever their customers shop.


However, automated testing across the end-to-end customer experience buying journey can be complex for retailers. The key elements that retailers must test are maintaining smooth customer journeys, quick and simple checkout experiences, and secure integrations for point-of-sale (POS), inventory management, and payment systems.


This eBook highlights the five areas where the omnichannel shopping experience benefits from software test automation solutions to win the brand loyalty of new buyers.


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