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How to Sell the Value of Test Automation to the C-Suite



You know first-hand that test automation helps you deliver better software in shorter cycles. But how do you get the C-Suite executives who ultimately buy these solutions to understand the benefits? This guide will help you build a business case for test automation by showing the benefits and placing them within the context of things C-Suite executives care about.


How to Sell the Value of Test Automation to the C-Suite

  • The Test Automation Imperative
  • The Essential Element of a Successful Business Case
  • A Step-By-Step Approach to Building Your Business Case
  • The Importance of Statistics, Facts, and Insights
  • Strategies for Getting and Keeping the C-Suite’s Attention
  • Six Common Mistakes to Avoid
  • Questions to Answer When Preparing Your Business Case
  • How to Be an Effective Change Agent


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