Keysight Commissioned Research Finds Automated Testing Remains a Significant Challenge for Organizations

Despite 84% stating that the majority of testing involves complex systems, few employ automated testing or use artificial intelligence

SANTA ROSA, Calif. June 28, 2022  

Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that delivers advanced design and validation solutions to help accelerate innovation to connect and secure the world, announced the results of a global study, conducted by Forrester, that surveyed test operations decision-makers to understand the state of test strategies and technologies. 

The research report, titled Conquer Testing Complexities with Automation and Artificial Intelligence (AI), identified that automation is gaining inroads, with 75% of organizations using a combination of automated and manual testing. However, only 11% have a fully automated strategy. With growing complexity, the number of tests is increasing (77%) and without automation, product development slows. 

According to Jeff Harris, vice president, Portfolio and Global Marketing at Keysight Technologies, "We learned in the study that companies feel pressure to do more test automation, especially when asked about the future. Manual or partially automated strategies simply can't keep up with the needs of organizations today, and without AI-powered automation, they will struggle to conquer testing complexities. Additionally, we expect the COVID pandemic to accelerate adoption of remote development, automated test sequencing. We also expect a much higher use of digital twins as development teams strive to continue working together but from different locations. At Keysight, we’re building this automation of intelligence across the workflow into our entire software product portfolio to address these needs and drive test and validation automation forward." 

The primary technical challenges resulting from testing complexities are long cycles, accurately capturing bugs and issues, and then fixing them. These problems directly impact business results and the product development process. Respondents ranked the outcomes as: 

  • 51% - Security breach risk
  • 48% - Increased expenses
  • 42% - Slower time to market
  • 36% - Defective product
  • 34% - Loss of revenue

However, enterprises recognize that manual and partially automated testing strategies cannot keep pace with the increasing complexity of products. As a result, 45% will consider using a fully automated approach in the next three years, a 409% growth. Over half (52%) stated they would look at AI for integrating complex test suites, a 325% growth.    

By shifting to intelligent automated testing strategies, organizations expect benefits. Operational improvements include increased productivity (59%), ability to simulate product function or performance (54%) and bug fix automation or simulation to save time on fix-retest cycles (53%). The anticipated business impact spans higher quality product that increases customer satisfaction (59%), the ability to reduce time to market (50%) and more agile product development cycles (50%).

As described in the survey, the most anticipated technology or operations improvements from automation and AI are increased productivity, ability to simulate product function/performance and bug fix automation/simulation.

But a better metric for success is the business impact that organizations expect from the investment in new testing technologies such as Keysight's Automating Intelligence, which offers customers:

  • A higher-quality product that increases customer satisfaction
  • The ability to reduce product time-to-market
  • More agile product development cycles

In this study, Forrester conducted an online survey of 406 test operations decision-makers at organizations in North America, EMEA and APAC to evaluate current testing capabilities and to hear their thoughts on investing in automation (including AI). Questions provided to the participants asked about their organizations' current testing environments, future investments, challenges and expected outcomes from testing automation.

Additional information:

  • Q&A with Jeff Harris, vice president, Portfolio and Global Marketing at Keysight Technologies can be found here.
  • Research summary is located here.
  • More information about Keysight’s software test automation tools and solutions can be found here.

About Keysight Technologies   

Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight's dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow's technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.9B in fiscal year 2021. For more information about Keysight Technologies (NYSE: KEYS), visit us at

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Keysight Contact:

Geri Lynne LaCombe, Americas/Europe
+1 303 662–4748

Fusako Dohi, Asia
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