Unlock the Power of Mobile Shopping
On January 26, 2023, join our panel of industry experts and analysts as they discuss why mobile can give retailers the edge, but only if they test their shopping experiences.*
Every retail experience is a collection of interactions that occur either online or in-store, with mobile devices being used to varying degrees. Whether comparing prices, checking product reviews, making a purchase through a digital wallet, or even receiving a personalized promotion via a text message or push notification - mobile has and continues to transform retail.
Part of this transformation is blurring the lines between the physical and digital worlds. With 82% of consumers using their mobile devices in-store to make a purchase and 85% preferring to use a mobile app or website when shopping, retailers have a massive opportunity to connect and engage with their customers wherever they are.
However, delivering a poor mobile experience comes at a cost, with 1 in 4 shoppers turning to a competitor if they don't get the experience they expect.
Consumers are demanding, and as the increase in mobile usage continues, retailers are faced with new revenue opportunities - but only for those willing to test their customer's experience.
But where to start? Trying to manually test a retail app is unreliable, costly, and slows your release cycles. Plus, people shop on different mobile devices that run on various operating systems with multiple screen sizes and resolutions. It's a minefield for retailers.
There is another way...Keysight's Eggplant test automation software.
Join our webinar on January 26th 9am PT | 12pm ET | 5pm GMT to hear from a panel of retail analysts, publishers, and technology experts as they discuss:
- How retailers can leverage current mobile technology trends
- What challenges to expect and how to overcome them
- Why testing mobile technology is vital for a consistent shopping experience
You don't want to miss this one!